fashion (influence )

Fashion plays a big part in people's lives' especially young adults and most adults because they love to keep up with the latest technology and fashion. People want to keep up with what's trending and businesses put in lots of money in researching what they think people would love and want to buy. Fashion is not just clothing ,people live off it for example if someone invested lots of money in starting a trend and that didn't end too well because of a fall in sales then they would loose lots of money or even be out of business. Marketing plays a key part in fashion and determines what goes trending. Most companies pay celebrities and offer them free clothing so they can advertise their brands. Fashion also allows people to express themselves as individuals which can help you tell what age group that person is in or their social status and sometimes some aspects of their personality for example what music they like. Another way that fashion is promoted is through fashion weeks which promote thousands of jobs and attract lots of media attention. These fashion weeks are a great path for companies outside fashion to invest in through sponsoring to promote their brands for example in the London fashion week Vodafone are the main sponsors of the big event. Fashion lovers are then lowered to like Vodafone because they sponsor an event that they feel passionate about. The business aspect of it goes on but the main function of fashion in the world is to allow individuals to express themselves.