marketing plan

Market research

Analysis of the current market in which the brand is in. Information gathered would include what the competition are doing and what the brand can do to exceed the services offered by the rivals. It would also offer a swot analysis allowing a marketing plan to be built around the opportunities highlighted.

Progress tracking

Reviewing the level of production of the campaign and attain feedback. Feedback may be collected from online surveys and blogs. Analysis can be used to keep track of the aspects that are working from the campaign and in return consumers may be offered a chance to win a prize.

Social media

Keeps the brand connected to its consumers, which makes them feel valued and forms an emotional bond with the brand. This can be a useful tool for the build up to a campaign. It also enhances publicity as the internet travels faster than word of mouth.

Marketing Goals

What the company aims to achieve from the campaign these may vary from profitable (financial sale boosts) to informative (enhance brand popularity and objectives)

Marketing mix

Analysis of the 4 P’s of marketing to help promote and deliver an effective campaign to the selected target audience.

Target Audience

Bring in the value for the value created by the brand.     

Segmentation

Allows marketers to produce a product tailored to specific consumers.

5 senses

Trigger memories, enhance brand attachment.

Promotional mix (how brand is promoted)

 BRANDING            who you are and what consumers should expect from the company 

http://marketsmarts.co.nz/business-touch-points/marketsmarts/10-components-for-a-good-marketing-plan-2/

http://www.inc.com/theupsstore/seven-essential-components-to-a-marketing-plan.html

http://smallbusiness.chron.com/list-components-strategic-marketing-plan-5043.html 

https://articles.extension.org/pages/35374/what-are-the-components-of-a-marketing-plan

http://www.entrepreneur.com/article/77408

segmantation

Allows companies to target a segment of people with particular needs. Bussineses can segment the market through demographic , geographic, pschographic and behavioval segments.

Segmenting consumers by their age, income levels , education/occupation and gender. A product targeting teachers may not sale very well because teachers range in age. Marketers need to incoperate multiple segements within the demographic segment. A company looking to sell an expensive technological device may look to target teenagers that come from families with high income levels as that age group are very influencial in family decisions such as holiday destinations.  

Strategically placing a product that would function effectively in a location to satisfy consumer needs. Selling solar panels in England would not be a wise idea because it rains throughout the year in contrast to Spain where its sunny for longer over the year. Urban and rural areas have contrasting needs as urban areas generally have less space therefore selling bigger equipment to rural areas would generate more profits.

Segmenting consumers dependant on their lifestyle interests and attitudes.More effective strategy because it overcomes gender and age aspects allowing the marketer to target a bigger yet specific segment. I think that this would be the most effective for my campaign because the brand is worn mainly by athlets (lifestyle resinating hardwork and archiving self optimum level)

Targeting consumers through their purchases. There is a weak corolation to what people say they will buy or do to what they actually do making this strategy the most effective. 

mahara bits

The brand's broad target audience is the young urban millennial generation (Retro models sell more that new models) as they grew up when Michael Jordan was the news of the Nation Basketball league (NBAcom 2013)

Fashion enthusiasts are one of two main targets. The shoes sell at a premium prize with low quantity production making them a must have for those keeping up with trend. A small percentage of the urban fashion conscious que up in long ques to buy the shoes so they can resale them online or keep them as the retro models are a collector's must have. 

Young athletes make up the other half as they aspire to have a similar impact like Jordan had on the NBA. Subconsciously young athlete think that the shoes had a significant impact in his performances. The media influence also plays a part for example the ‘Space Jump’ 11 shoes are seen adored by the looney tunes in the movie ‘Space jam’

Also in the movie ‘Like Mike’ the significance of shoes is enforced when a young basketball player with average skills becomes an NBA star over night when he wears a pair of shoes believed to have been worn by Michael Jordan himself.

Perception created from the media influence and sole impact of Jordan in the NBA makes consumers feel to have acquired enhanced air attributes reflected in Jordan's prime. Athletes outside the basketball sport would purchase brand products because the brand is driven by athlete attributes like hard work. 

how music affects our everyday lives

Considering its social and psychological funtions , discuss the role and importance of music to our everyday life

Self-identity, mood, interpersonal relationships(Hargreaves and North, 2004)

Who we are affects how we act and interact with others ?

How we feel and manage our lives, co-ordinate large numbers of people and offer a sense of group identity (Hallam, Cross, and Thaut, 2009)

Something people can relate to and relate to others with …...

Escape from reality –healing mechanism (bad day, play music connect to something else, lose yourself) or listen music to happy music to change your mood, babies and lullabies?

Express themselves

What is music --- (Indian music---music is like emotional paint –colour the mind)

Expression of emotion—music

Link to music and emotion? ---music is emotion????

The message –lance Richardson>>>>>>>>>’we use music to help us in our learning process …. children can use it to learn alphabetical letters for example

Spiritual link to music??

Means of communication --- communicate values and identity (

Bring back memories, improve focus and creativity, affect our personalities –

bring people together--- sense of belonging

making music --- groups – increase trust (requires co operation)

reciprocal—the same

cohesion –state of togetherness

social cohesion ---allow people to transcend beyond the physical connection
divent behaiviour ---

need to belong – isolation (stress links and other health problems ) ---fundamental (marslows higher archy of needs—middle of the pyramid---archieve the lower needs before we can attain the top ones) , drives us to take part in social activities –sport teams , religious groups --- belonging allows us to experience companionship and acceptance (self esteem) –(higher level in the pryramid)

concerts (feel good)

strength in numbers , more people more knowledge –more can be accomplished in larger numbers

when we are born –sense of belonging –family