marketing plan

Market research

Analysis of the current market in which the brand is in. Information gathered would include what the competition are doing and what the brand can do to exceed the services offered by the rivals. It would also offer a swot analysis allowing a marketing plan to be built around the opportunities highlighted.

Progress tracking

Reviewing the level of production of the campaign and attain feedback. Feedback may be collected from online surveys and blogs. Analysis can be used to keep track of the aspects that are working from the campaign and in return consumers may be offered a chance to win a prize.

Social media

Keeps the brand connected to its consumers, which makes them feel valued and forms an emotional bond with the brand. This can be a useful tool for the build up to a campaign. It also enhances publicity as the internet travels faster than word of mouth.

Marketing Goals

What the company aims to achieve from the campaign these may vary from profitable (financial sale boosts) to informative (enhance brand popularity and objectives)

Marketing mix

Analysis of the 4 P’s of marketing to help promote and deliver an effective campaign to the selected target audience.

Target Audience

Bring in the value for the value created by the brand.     

Segmentation

Allows marketers to produce a product tailored to specific consumers.

5 senses

Trigger memories, enhance brand attachment.

Promotional mix (how brand is promoted)

 BRANDING            who you are and what consumers should expect from the company 

http://marketsmarts.co.nz/business-touch-points/marketsmarts/10-components-for-a-good-marketing-plan-2/

http://www.inc.com/theupsstore/seven-essential-components-to-a-marketing-plan.html

http://smallbusiness.chron.com/list-components-strategic-marketing-plan-5043.html 

https://articles.extension.org/pages/35374/what-are-the-components-of-a-marketing-plan

http://www.entrepreneur.com/article/77408